Factors to Consider When Evaluating a Digital Marketing Agency
Digital Marketing Agencies Are Mushrooming Now, More Than Ever. How Do You Choose The Right One?
There is a myriad of marketing agencies available to choose from — it can be a daunting process to find the right one for your business. After all, just like any relationship, it requires commitment and understanding from both sides of the party to maintain the company’s competitive edge and generate sales.
In that sense, marketing or advertising agencies aim to map out a strategy based on outsourced knowledge and resources that your organization may lack. That’s why it’s crucial to establish a relationship that you can maximize to come up with a strategic plan that ensures a strong return on investment. Here are data sets you have to share with your new agency to get your brand up and to run.
1. Set expectations with your current marketing campaign
An excellent marketing agency offers different methods to tackle marketing beyond search engine optimization campaigns. Lay down the footwork of your current strategy and expound on what you want to happen for your agency to map out an idea on how to fill the gaps and enhance areas that need improving.
This will remove any restrictions and allow both parties to reach a game plan that can better engage with your company’s target audience. For example, your organization may be focused on written content, but your marketing agency may suggest to include visual stimulation such as videos or images to capture the attention of your customer better.
2. Assign a team dedicated to boosting your marketing
It’s best to assign teams that can work with the agency closely to maximize your relationship with them and to develop a plan that is effective and timely to your needs. This will allow you to optimize both your internal recruits and agency talents. Doing so will result in a smoother process as both teams can complement each other’s strengths and weaknesses to produce excellent results.
3. Provide an overview of your overall site analytics
Your social media presence is a vital element in your strategy, so it’s imperative to take your marketing agency backstage and have them analyze your current conversion rate. Have a rundown on your social media’s analytics so your agency can observe the details and generate ideas on how to boost your engagement. Both parties can use Google Analytics to help measure your revenue, customer acquisition, and inquiries.
4. Consider your company’s monthly revenue
This may seem like a private conversation meant for your organization’s ears only, but showing transparency on your monthly avenue will give your marketing agency an idea on the available strategies that is suitable to what your company needs and can afford.
5. Determine how much value you get from your customers
Your agency will need to have an overview of how much you’re profiting from each customer to determine where the potential lies, and which areas need improvement. You can easily estimate this by multiplying the value of a sale by the number of recurrent transactions. The total is then multiplied by your average customer retention time.
This can help you analyze if you are optimizing the paid per click advertisements, and if not, your marketing agency can help strategize on ways to calibrate your budget to an avenue that is suitable to your company’s needs. In retrospect, a marketing agency is there to help redirect you to a plan that will maximize your company’s budget, and it may mean having to scratch off previously implemented strategies if it’s currently not generating engagement.